Head of Marketing

About AnywhereNow 

AnywhereNow is a Microsoft Teams-native CCaaS/UCaaS provider, headquartered in Rotterdam and backed by private equity investor Bregal. Its Dialogue Cloud platform spans three product lines - Neo, Tendfor and Deepdesk - bringing enterprise contact-centre, attendant-console and AI agent-assist capability natively into Microsoft Teams. 

We sell predominantly through a partner-led motion - resellers, TSDs and Microsoft co-sell - across EMEA, with a scale-up mandate to expand internationally. Marketing exists to build that partner-led demand engine, not just the brand around it. 

The Role 

This is a replacement hire leading an established but lean three-person team. We are not looking for a pure brand custodian or a delegator. We need a hands-on player-coach who can set global marketing strategy and still run the plays - someone comfortable owning a number, building pipeline through partners, and picking up and invigorating an experienced existing team. 

Under PE ownership, marketing is accountable to commercial outcomes. The right person treats pipeline and partner-sourced revenue as their scoreboard, and brand, product and content as the means to it. 

Mission: Own AnywhereNow's global marketing strategy and its execution - brand, demand generation, corporate and product marketing, and partner marketing - to build qualified pipeline and partner-sourced revenue in the Teams-native CCaaS market, in lockstep with sales and channel. 

Key Responsibilities:

• Lead & demand generation - Own the pipeline target; run integrated campaigns, digital, SEO and ABM that convert into qualified opportunities for direct and channel sales.

• Product marketing - Position and market Neo, Tendfor and Deepdesk; own messaging, launches, competitive narrative and sales enablement.

• Sales-partnered growth campaigns - Work withsales to drive upsell, cross-sell, product migrations and retention across the installed base, alongside new-logo acquisition.

• Corporate marketing, brand, PR & creative - Own the AnywhereNow brand and category story, PR, communications, and creative and design across the global footprint.

• Digital & SEO - Own web, SEO and digital performance across the funnel.

• Partner & channel marketing - Build co-marketing with Microsoft, TSDs and resellers; grow partner-sourced pipeline as a measured share.

• Agencies - Select, brief and manage external agencies, holding them to output and ROI.

• Budget & cost management - Build, own and defend the marketing budget; manage spend and demonstrate return.

• Team leadership - Pick up and invigorate an experienced team; set priorities, structure and standards.

• Analyst relations & GTM alignment - Drive analyst perception with Gartner and IDC; operate as a commercial partner to sales and channel, with attribution and reporting on contribution to pipeline and revenue.

What Success Looks Like (First 12 Months) 

• A repeatable lead and demand engine delivering an agreed, growing quota of marketing-influenced pipeline, with clear attribution.

• Installed-base campaigns, run with sales, lifting upsell, cross-sell, migration and retention.

• Partner-sourced pipeline materially up as a share of total, with live Microsoft and partner co-marketing.

• Crisp, differentiated positioning for Neo, Tendfor and Deepdesk, adopted by sales, pre-sales and partners.

• A marketing budget built, owned and managed to plan, with agencies delivering to brief.

• An experienced team re-energised, well-structured and delivering.

Experience & Skills 

• Senior B2B technology marketing leadership, ideally in CCaaS, UCaaS or adjacent enterprise SaaS.

• A demonstrable record of owning a pipeline number and building lead and demand generation that converts.

• Full-stack marketing breadth: brand, corporate, product marketing, digital/SEO, PR and creative.

• Experience marketing multiple products and driving expansion, migration and retention, not just new-logo acquisition.

• Partner and channel marketing experience in an indirect, partner-led go-to-market motion.

• Proven budget ownership, and experience selecting and managing external agencies.

• People leadership at director level, with evidence of re-energising an experienced team.

• Commercially numerate, hands-on player-coach suited to a lean team in a scale-up.

Desirable Experience 

• Direct experience marketing within the Microsoft partner ecosystem, including Teams, co-sell and marketplace.

• Contact-centre or customer-experience domain knowledge.

• Established analyst relationships in CCaaS/UCaaS.

• Experience across a genuinely global remit, including EMEA plus APAC and/or LATAM.

• PE-backed scale-up experience and the pace and accountability that come with it.

Personal Attributes 

• Pipeline-obsessed and commercially minded - Marketing earns its seat through contribution.

• Partner-first - Comfortable that most demand runs through and with partners.

• Hands-on and low-ego - Sets strategy, then rolls up sleeves.

• Direct, candid and fast - Thrives on ambiguity and a scale-up pace.

What We Offer 

• A senior global marketing leadership role with direct influence on growth, positioning and go-to-market execution.

• Competitive compensation package: base salary and bonus to be confirmed.

• Hybrid working from the UK or Netherlands within a collaborative international team.

Information Security Responsibilities 

At AnywhereNow, information security is everyone's responsibility. All employees are expected to actively support and maintain the organisation's information security standards and contribute to protecting the confidentiality, integrity and availability of company and customer information.

This includes:

• Adhering to all applicable information security policies, procedures and guidelines at all times.

• Protecting company, customer and partner data from unauthorised access, disclosure, alteration or loss.

• Using company systems, devices and networks in a secure and compliant manner.

• Promptly reporting any suspected or actual security incidents, breaches or vulnerabilities to the appropriate team.

• Completing mandatory information security and data protection training as required.

• Ensuring that confidential information is handled and stored securely in accordance with company policies and applicable legal requirements.

• Failure to comply with information security responsibilities may result in disciplinary action.

AnywhereNow is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employee